Littlewoods Game On is the fun and exciting gaming site from the UK's leading gaming company
Littlewoods Gaming is one of the oldest established gaming companies in the UK providing a wide portfolio of gaming and betting opportunities to over 1.5 million customers. Famous for the Littlewoods Football Pools, the football scores prediction game founded in 1923, Littlewoods have created more than 100 millionaires and prizes have been paid out to over 60 million winners.
The Littlewoods Game On website is a new service offered by Littlewoods Gaming to provide exciting gaming opportunities.
Littlewoods Gaming is one of the UK's oldest established gaming companies, providing football pools, sports betting, lotteries and competitions. Founded in 1923 as Littlewoods Pools, the company has a regular playing customer base covering 1.5 million households.
Littlewoods Gaming have had a long established relationship with football in the UK, not only through their organisation of the largest and longest running football pools competition but also through being the first sponsors of the FA Cup between 1994 and 1998. Through its links to football, including ongoing contributions to the Football Foundation, Littlewoods Pools alone has given back over £400 million to the UK's national game.
Littlewoods Gaming's multi-product offering across Pools, online and telephone sports betting and soft gaming (lotteries, scratchcards) is complemented by its multi-channel distribution network including mail, telephone, the internet and a 22,000 strong collector network.
Bet Direct (www.betdirect.net), the telephone and on-line betting arm of Littlewoods Gaming, has been one of the fastest growing sports betting services in the UK and now has over 227,000 registered account holders. Bet Direct offers a full range of fixed odds betting and prides itself on delivering innovative betting incentives for its customers through daily "Best Bets".
PrizeBuster was the UK's first Internet and interactive TV lottery. The game involves customers matching either 3 or 4 numbers between 1 and 49, based on the National Lottery Draw, the average prize money for 3 numbers is £560 rising to £9,400 for 4 numbers.
Sportech House, 2 Enterprise Way, Wavertree Technology Park, Liverpool, L13 1FB
Littlewoods Gaming under the name Littlewoods Promotions Limited operates within the confines of the UK Betting, Gaming and Lotteries Act 1963 (as amended) and the Lotteries and Amusements Act 1976 (as amended). It holds a bookmaker's permit and is a licensed lottery operator with the Gaming Board.
Littlewoods Gaming is wholly owned by Sportech plc. Sportech is developing the Littlewoods Gaming leisure and gaming business, utilising new channels of distribution to bring more games to more players in the home, capitalising on the strength of the Littlewoods Gaming brand, namely its association with the values of trust and integrity. For more information on Sportech, please visit www.sportech-plc.co.uk.
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